2013 Award Categories

    Alumni and Student Communications

  1. Alumni Publications
  2. Student Handbooks, Catalogs and Other Informational Publications
  3. Viewbooks and Prospectus Publications
  4. Recruitment Brochures, Direct Mail and Event Materials
  5. Advertising for Student Recruiting

    6. Fundraising, Special Event and Other Communications

  6. Fundraising Brochures, Case Statements, Fliers and Packets (suite of related pubs)
  7. Annual, Semiannual or Biennial Reports
  8. Direct Mail and Advertising for Fundraising
  9. Special Event Collateral
  10. Other Special Purpose Publications

    11. Magazines

  11. Print General Interest Magazines [a) magazines with circulation greater than 29,999; b) magazines with circulation 30,000-74,999; c) magazines with circulation greater than 75,000]
  12. Special Constituency and Research Magazines
  13. Magazine Special Issues
  14. Magazine Improvement (print only; any audience)

    15. Visual Design

  15. Multi-Page Print Design
  16. Single-Page Print Design
  17. Cover Design
  18. Posters
  19. Logo and Brand Identity Graphics
  20. Design Improvement (Print or Identity)

    21. Photography and Illustration

  21. Photography [a) individual photographs; b) series of related photographs]
  22. Illustration and Photo-illustration [a) individual illustrations/photo-illustrations; b) series of related illustrations/photo-illustrations]

    23. Writing

  23. Individual Features or Feature Articles
  24. Editorial shorts (published editorial pieces, print or web, less than 1000 words)
  25. Development Writing (fundraising letters, case statements, donor recognition, impact reports, etc.)
  26. News Writing (news releases, web or print news writing)
  27. Speechwriting

    28. Projects and Programs

  28. Branding and Image Development/Identity Programs and Projects
  29. Marketing, Recruiting, Student Involvement, Community or Government Relations Projects
  30. Special Events
  31. Special Programs (alumni engagement, donor recognition, communications strategies)
  32. Giving or Capital Campaigns

    33. Websites

  33. Overall Institutional Web Site
  34. Fundraising Sub-site or Section
  35. Student Recruitment Sub-site or Section
  36. Other Sub-site or Section
  37. Web Magazine (periodical or continual)
  38. Electronic Newsletters and Blogs [a) external audiences; b) internal audiences]
  39. Social Media programs and projects (social media, apps, etc.)

    40. Video and Multimedia

  40. Advertising Spots and Public Service Announcements
  41. Public Relations Videos
  42. Student Recruitment Videos
  43. Fundraising and Alumni Relations Videos
  44. Multimedia for Special Events